PUTTING YOUR BEST SELF FORWARD

There is very little that impacts your success in life more than the ability to imagine, cultivate, promote, and defend a personal or professional brand. We all know what brands are. Nike, Mercedes Benz, Apple, Beats, and Gucci are all examples of popular brands. They are successful brands because when we think of them, we get very specific images. The brands convey impressions that are carefully cultivated. Each of us has a brand, whether we are paying attention to it or not. Our brand is how people think about us or talk about us to others. We have a personal brand among our friends and families. We have a work brand that we present to our employers. Consciously promoting your personal or professional brand is critical to your getting what you want in life.

The “Rock Your Brand” presentation is a 2 hour mini-workshop to help youth begin thinking about their own personal brands, especially as employees. This presentation covers the following:

• The three secrets to an effective interview
• What makes you qualified? (Your basic employability skills)
• What makes you attractive? (Mastering the P.L.E.A.S.E. Protocol)
• What makes you memorable? (Who, How, and What)
• The Art of the Interview
• The secret to keeping a job and getting promoted